THE IMPORTANCE OF THE IMAGE. WHY DO YOU NEED THE SERVICES OF A PRODUCTION COMPANY
We have already talked about the need of producing content for diverse media that every company and institution has.
Some companies decide to create their own internal Production or Communication Departments. Others prefer to hire an external production company or production services company.
Both options have their advantages.
It is a common to think that internal departments should produce the contents their own company is going to need: web design, photographs, content for social media and videos.
Those who think so defend that “they are running their show” and hence guaranteeing that the result is always going to match their brand image, that the tem will always work smoothly because they already know each other and, most importantly, it will be cheaper for the company.
However in our professional experience, the best results appear when companies hire external production services.
And we are not saying this because we are a production company.
If a company wants to stand out over their competitors, it must go for creativity.
Due to the nature of our job, audiovisual production companies need to be aware of the trends and fashions constantly. We must bet for diversity and innovation, we must take risks and know how to navigate the cutting edge tendencies of every sector.
That is why we are able to advise our clients about the best strategies they should adopt to stand out.
On a technical level of course our team must also be on trend: we always work with the best experts.
On the other hand, sometimes clients are worried that their brand image will not be adequately understood by the external production company. This is just nonsense.
In fact our job consists of knowing how to grasp that essence. We pick up our clients’ ideas, interpret it and translate it into audiovisual language.
Each sector has their own particularities. And we production companies have it clear.
Depending on the business sector our clients move in and the objective audience the advertising campaign is targeting, we start modeling our production.
All these particularities make some production companies specialise in one kind of content: some production companies creates advertising campaigns only, others only make movies, others specialise in one product like for example fashion or sport events, others work only during the post production process and editing images…
While your internal Communication Department is concentrated in their relationship with the press and the audience, updating their social media channels, managing the internal communication, etc; there is external production services company out there that is specialised in your product or sector and will create cutting edge images and other content exclusively for your company and adapted to the platform or media channel you want to target.
So don’t be afraid to contact us.